Producing user-generated video can be one headache after another...
Waste hours briefing reluctant participants, only for them to not bother filming, or film the wrong content entirely.
Endure the technical nightmare of collecting footage from multiple contributors. Endless emails and phonecalls as standard.
Inconsistent and poor-quality content means the editing process is always a rescue job, leading to a final product that can damage your brand.
It shouldn’t be this difficult to create authentic content!
With Captain, producing great video is the simplest thing in the world.
Easily set up shot lists and interview questions, turning guesswork into simple tasks for the people doing the filming.
The app walks users through each step of the filming process. So what comes back will be consistent, no matter who filmed it.
Gather footage easily
Everything filmed in the app is sent back automatically. No more nightmares trying to pull together all those video clips!
Real people. Real voices. Freed from scripts and storyboards, you’ll be able to connect with your audience and build trust like never before.
No more geographical limits. Gather footage from anyone, no matter where they are. All they need is a smartphone!
Enhance your brand
By controlling the message and guaranteeing consistency, you can guide the content and enhance your brand like never before.
Imagine if creating great video was this simple
1 Plan it.
Set up interview questions ahead of time, along with lists of all required shots.
This forms a Story Code, which is sent to the people doing the filming.
2 Direct it.
In the app, the Story Code becomes a task list that walks the user through the entire filming process on their smartphone.
All they have to do is tick off the tasks one by one.
3 Perfect it.
Footage is returned to you quickly and securely via the app. It’s organised and labelled, so editing is a breeze.
In no time at all, you’ll be engaging your audience and enhancing your brand.
What Captain is all about
As of 2020, 3 billion people worldwide have smartphones in their pockets. That’s 3 billion people with video cameras, during a time when it’s never been easier to create and share on a global scale.
Obviously, more and more companies want to harness this potential by producing engaging videos, generated by their workforce, clients, or customers.
Sadly, the production process for user-generated video can quickly become a series of logistical nightmares, burning through time and money, and sapping the will of all but the most dedicated of video departments.
After a run of inconsistent, disappointing results that are nowhere near good enough to represent a company, and in some cases can actually damage a brand, many people decide it’s just not worth the hassle.
On the one hand - It really shouldn’t be so difficult to create great content. But having been in the video business for fifteen years, we understand there are professionals for a reason. We created Captain so you and your clients can get the benefits of both user-generated content, and traditional video production values.
At its heart, Captain works by giving you a crucial measure of control over what comes back from people doing the filming, while leaving room for authentic responses. By removing the burden of planning and creative thought from users, they are free to be themselves in a relaxed environment, leading to genuine responses that can offer an entirely new and compelling perspective to the resulting content.
While traditional video will always have its place, user-generated content is only becoming more widespread and effective. Any company that doesn’t make use of this incredibly powerful tool risks getting left behind in the dust by those that do.
With Captain, it’s never been easier to create user-generated video content that engages your audience, and enhances your brand.
So let’s get started...
VERSION 2: COMING SOON
Version 1 of the Capture Captain app is currently out in the wild, doing great things. But something even better is on the way, and it’s special. So special in fact, that we’re re-tooling, re-setting and re-launching the whole shebang later this summer.
If you’d like to get in on the ground floor and receive updates, launch offers AND a content-boosting weekly video tip into the bargain, just jump onto the mailing list!
Can you afford to get left behind?
If an organisation isn’t able to harness its authenticity, their brand will suffer, and they’re only a few steps from irrelevance. .
With user-generated content only becoming more popular, those that don’t make use of it risk being left behind in the dust, while forward-looking organisations put people’s authentic voices at the heart of what they do.
Give people something to believe in
The business world is moving faster than it ever has before. The companies that will endure are the ones whose values evolve alongside those of their clients, customers, and workforces.
Imagine catching hold of the authentic spark of your organisation and showcasing it to the world with regular, user-generated content.
You’ll build trust like never before. Your audience, wherever they are, will be engaged and inspired. Your brand will be relevant, vital, and ready to thrive, no matter what the future holds.