How can you make an emotional connection with your audience?
Sustainable success for any charity comes down to trust…but these days, it’s in short supply.
When you’re battling empathy fatigue as well as fighting for viewers’ attention on overloaded social media platforms, how can you prove that you’re for real in a heartbeat?
You already have everything you could ever need
A charity’s heart is its people.
When properly captured, their ongoing experiences, struggles and triumphs have the power to inspire your audience like nothing else.
The good news is: most of them have a device in their pocket that can turn them into your personal camera crew at the tap of a button, no matter where they are in the world…
Smartphone video has changed the game completely
Forget about the financial and logistical constraints of traditional video. Now you’ve got instant, inspirational access to all of your organisation’s ongoing work at the tap of a button.
When your reach extends over seas and past borders, the potential for creating authentic, emotive content is incredible…
Capture the true scale of your achievements at ground level, with authentic, emotive campaigns that will inspire your audience to action, and boost donations.
Telling the real stories of the people you’ve helped is the most powerful way to build trust. Now you can capture their natural responses easily and quickly.
Forget about dry newsletter updates - showing your people in action will prove you’re for real. There’s no better way to bring your organisation to life online, and show why you’re special.
Project awareness films
Want to dig deeper into specific projects within your organisation? Now you can document all your activity with no limits, inspiring your audience week in, week out.
If you need to build buzz and gather dynamic stories for an upcoming event, virtual or otherwise, smartphone video can give you action and insight from everyone involved.
Sadly, getting your people to film smartphone video is a huge challenge…
They have complex, demanding jobs, so they’re unlikely to prioritise gathering video, or film the correct content.
Their time is extremely limited, so they can’t justify the distraction of filming, or the technical headache of getting the footage back to you.
They’re not confident or experienced with filming, so footage you do receive is inconsistent and poor quality, making the edit a rescue-job that’s unlikely to inspire anyone.
It shouldn’t be this difficult to give your audience something to believe in!
Captain makes it thrillingly simple to showcase the stories of your people
1 Direct it.
Set up interview questions ahead of time, along with lists of all required shots. You can keep it simple, or add detailed instructions.
This forms a Story Code, which is sent to the people doing the filming, and acts as a detailed brief that takes the pressure off them.
2 Collect it.
In the app, the Story Code becomes a task list that walks contributors through the entire filming process on their smartphone. No training required, and no wasted time.
As soon as they’re recorded, clips are sent back to you automatically, so no technical headaches for you or your contributors.
3 Perfect it.
Captain neatly labels all your clips, and guarantees they’re all the right file-type no matter who did the filming, making editing an absolute breeze.
You can take care of shaping the final product yourself, or we can lend a hand.
Watch the process in action…
TAKE THE APP FOR A SPIN
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For organisations who want to create their own regular, authentic videos with ease.
1 Story Code per month
1 contributors per code
30 day project duration
Want to make unlimited content for your clients? Get in touch to learn about a custom subscription...
UNLIMITED Story Codes
FLEXIBLE project duration
Ongoing support & training
Need help with the editing?
Captain is a powerful tool for directing and collecting smartphone video, giving you the best possible content to work with when it comes to the editing process.
If you need help putting the final product together, we’ve got 15 years experience in everything from creative consultancy right through to editing and motion graphics.
Just schedule a call to discuss your requirements.
A subscription service isn’t for everyone! If you’ve got a single project in mind, we can create a customised, flexible approach based on your specific needs.
We can leave you to it, offer as much technical or creative support as you need, or even take care of the whole project for you.
Just schedule a call and we’ll help you get cracking.
Can you afford to lose trust?
If you can’t bring your organisation to life in the minds of your audience your brand suffers, and you risk being a few steps away from irrelevance.
People deserve to believe in what they’re seeing
What if you were completely freed from the logistic and financial limitations of traditional video production? What if you could collect and showcase your people’s stories from anywhere in the world, and bring them to life?
You’d be able to build a successful, truly authentic organisation your audience could trust and connect with emotionally.
So do what every great Captain should: trust your people, put them at the heart of what you do, and amplify their voices to take your organisation to the next level.
Why choose Captain?
We’re not a huge, venture-capital-funded corporate machine – we’re just two video pros looking to help organisations prove they’re for real, and make a positive difference.
We’ve also got a belief not just in people, but in the value of the creative process that can turn their voices into truly emotive content.
Stories shouldn’t be a quota to hit. If you treat them as gifts to be crafted with care, they have the power to inspire in a way no automated videos ever could.
Why not connect with us on LinkedIn?