Smartphones are changing the rules of video production
Now that everyone’s got a decent-quality video camera in their pocket, more and more of your clients want to try doing their own filming.
And who can blame them?
There are countless online resources telling them how easy it is, and making promises about the results that can be achieved.
But we know it’s not that simple…
We’ve been in the video business for over a decade, so we completely understand the skill and dedication that goes into making outstanding, truly effective content.
Just because your clients can film their own video, doesn’t mean they should!
Admit it, when the call comes through for this kind of project, does your heart sink at the prospect of undertaking another rescue job?
Producing user-generated projects is one headache after another
Waste hours briefing reluctant participants, only for them to not bother filming, or film the wrong content entirely.
Endure the technical headache of collecting footage from multiple contributors. Endless emails and phonecalls as standard.
Inconsistent and poor-quality content means the editing process is always a soul-crushing rescue job, leading to a final product you rarely want to shout about.
This isn’t what you got into the business for!
What if there was a better way?
What if there was a tool that helped you direct and collect usable video content from anyone, with no training required, no matter where they are?
What if that tool allowed you to add massive value for your clients and stopped them looking elsewhere, while still helping you create content you could be proud of?
Captain makes it thrillingly simple to showcase the stories of your people
1 Direct it.
Set up interview questions ahead of time, along with lists of all required shots. You can keep it simple, or add detailed instructions.
This forms a Story Code, which is sent to the people doing the filming, and acts as a detailed brief that takes the pressure off them.
2 Collect it.
In the app, the Story Code becomes a task list that walks contributors through the entire filming process on their smartphone. No training required, and no wasted time.
As soon as they’re recorded, clips are sent back to you automatically, so no technical headaches for you or your contributors.
3 Perfect it.
Captain neatly labels all your clips, and guarantees they’re all the right file-type no matter who did the filming, making editing an absolute breeze.
You can take care of shaping the final product yourself, or we can lend a hand.
Captain helps you unlock a new world of possibilities
Smartphone video will never replace showcase video productions! But it will let you offer something completely different, new and vital to your clients, while keeping you forefront in their minds when the high-end projects come along.
Best of all, this kind of content benefits massively from creative oversight, so your clients will still see you as the indispensable, value-adding superstar you are…
With no logistical limits, you’re free to turn anyone connected with your clients into your own, guided camera crew. The potential for inspirational, crowdsourced content is limitless.
They sound simple to make, but we know they’re not! Your creative direction, combined with the personal access Captain gives you, can take these ‘day in the life’ videos to the next level.
Slick case studies will always be required. But the ability to create regular, eye-catching testimonial videos will keep your client’s content fresh, and keep you front of mind.
Brand awareness films
Captain lets you create authentic promos for your clients far more frequently. You can showcase their values with regular video updates, in parallel with your higher-budget projects.
Now you’ve now got complete access to anyone involved in the process, you can use smartphone content to add more authentic spice to any product campaign.
TAKE THE APP FOR A SPIN
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For organisations who want to create their own regular, authentic videos with ease.
1 Story Code per month
1 contributors per code
30 day project duration
Want to make unlimited content for your clients? Get in touch to learn about a custom subscription...
UNLIMITED Story Codes
FLEXIBLE project duration
Ongoing support & training
Need help with the editing?
Captain is a powerful tool for directing and collecting smartphone video, giving you the best possible content to work with when it comes to the editing process.
If you need help putting the final product together, we’ve got 15 years experience in everything from creative consultancy right through to editing and motion graphics.
Just schedule a call to discuss your requirements.
A subscription service isn’t for everyone! If you’ve got a single project in mind, we can create a customised, flexible approach based on your specific needs.
We can leave you to it, offer as much technical or creative support as you need, or even take care of the whole project for you.
Just schedule a call and we’ll help you get cracking.
Smartphone video is here to stay
The genie’s out of the bottle. As smartphones become more advanced, your clients will only want to keep filming more of their own video.
If you can’t find a way to empower your clients to make this kind of content, while still adding value and improving the end results, then someone else will.
Be your client’s hero
User-generated content isn’t going to replace the need for slick showcase films, but your clients will need both to survive in the modern world.
If you can take control of your client’s smartphone content and elevate it to levels they’d never thought possible, you’ll be their video hero for every single project!
Time to turn user-generated video from a nightmare rescue job into something you can be proud of.
Why choose Captain?
We’re not a huge, venture-capital-funded corporate machine – we’re just two video pros looking to help creative agencies inject even more authenticity into their client’s content.
We’ve also got an unshakeable belief in the value of the creative process which creates truly remarkable work.
Stories shouldn’t be a quota to hit. When treated as gifts to be crafted with care, they have the power to inspire in a way no enterprise-scale, automated videos ever could.
Why not connect with us on LinkedIn?